• G. Steven Cleere

Deserve to be on shelf

Of course, you say, “I deserve to have my product carried by every major grocer and Walmart too!” But here is the key – pretty much everyone with a new sauce or supplement thinks the same thing. Our advice this week comes from Joe Millea, National Sales Director at Balanced Health Botanicals.

Welcome to Words 2 Grow By – where we take a look back at advice and counsel from interviews of leading CPG Founders and industry professionals who’ve appeared on the NexxtLevel Brands Podcast.

When we interviewed Joe, he was still working as the Director of Emerging Brands at the IMPACT Group – one of the country’s largest brokerage firms. His point was that most products, while really good, didn’t have a positioning or uniqueness that would convince a buyer to put you in the category.

You can catch the full interview here:

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