• G. Steven Cleere


Updated: Aug 11, 2021

It might even seem a little trite – to site ‘flexibility’ as a Word 2 Grow By, but when asked, Hugh Thomas, Founder and CEO of UGLY DRINKS – talked about why it is so key to being a successful CPG entrepreneur. You are going to hit a lot of roadblocks, setbacks and seemingly overwhelming challenges – so you’d better be able to bend!

Of course, Hugh also had to throw into that the cultural challenges of launching and growing a brand in the UK and then bringing it to the United States. We talked in-depth about the difference in distribution and the retail scenes in both countries – and how and his team work with that/

You can catch the original episode here:

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