• G. Steven Cleere

Innovation Comes Out of the Swamp!

One of the more funny shows we produced was with a very sharp Hans Schatz of CULT Artisan Beverage Company. Hans had a lot of background in larger CPG and foodservice distribution before starting his coffee business – and he has grown it exponentially. His counsel was down home and to the point:

Innovation Comes Out of the Swamp!

Right, it doesn’t come out of the City – the formal places – trends grow from small, out of the way sites and then make their way to the mainstream. Hans also had some great ideas for growing a business in a very hard fought category with some major players (including Starbucks!) Worth a listen.

You can catch the full interview here: and we are keeping in touch with Hans to see how the Cult is doing!

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