• G. Steven Cleere

Never Give Up

Updated: May 5, 2021

In building her wonderful brand Outer Aisle, a food brand, Jeanne David faced a whole host of challenges. Prior to launch, there were manufacturing issues – she insisted (and still does) that she needed to be in control of her tasty cauliflower-based products – even though everyone told her that she needed a co-man. She had the tenacity to hang in there, knowing that many times that’s what separates the winners and the others…

Never Give Up!

In the end, you have to trust your judgment and sometimes go against the common wisdom, even family and friends, to really make a difference. Building any brand is a challenge, but that’s why we do it, isn’t it? Thanks Jeanne, for sharing the counsel and also some other great advice on the show!

You can catch the full interview here:

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