Perhaps not the first word of advice that you’d expect as an entrepreneur – but ‘process’ was the counsel provided by Gregory Keller, who had co-founded, helped build and then sell the Frontera Foods brand.
Welcome to Words 2 Grow By – where we take a look back at advice and counsel from interviews of leading CPG Founders and industry professionals who’ve appeared on the NexxtLevel Brands Podcast.
Talking with Greg Keller on one of the first of the NLB Podcasts was a treat. I have known Greg for a long time and have always enjoyed his counsel – after all, he not only can talk the talk – he has walked the walk – Started, Built and Sold a Brand (Frontera is now owned by ConAgra) – just like the dreams of so many CPG entrepreneurs out there. So if he says ‘process’ is important – I listen – and you should too!
You can catch the full interview here: https://lnkd.in/dDXfXNS