• G. Steven Cleere


Once in a while, when you ask for some counsel, you get the obvious – but then you remember how many entrepreneurs can ‘forget’ the obvious when trying to launch and grow their brands.

I had a great chat with Hank Watt of Nature's Wild Berry – and he went right to the point with:


It’s all about the product – first and foremost, you can learn, fake or borrow just about everything else, but if you don’t have the ‘product’, you don’t have a business. I added that I always advise clients or students to spend their 1st $ on the product – get it going, get it good, get it great –but don’t skimp money (or time…) on perfecting your product – Thanks Hank!

You can catch the full interview here:

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