How can smaller brands compete – and win against the CPG giants? Well, thankfully, it happens quite a bit – and I talked with Chris Kirby of Ithaca Hummus about this on the show. Not only was Chris coming up against large companies like Sabra –but he also had a host of local, regional – and also very tasty Hummus competitors. Regardless, he knew he could rise above the others if he would:
Chris says you have to have trust in your consumers –your tribe – to know that you – and what you are producing is authentic – and be transparent about your products, your mission, your ‘Why’ – and you can stand out for more than just great taste – Thanks, Chris!!
You can catch the full interview here: https://lnkd.in/eYj2Jag