• G. Steven Cleere

Think and Act Long Term

One of my high-energy shows was my interview with Ryne O'Donnell of the beverage company: Sol ti. He has a unique perspective in that he founded and built the company originally and then lost control to investors. Of course, the investors didn’t really understand the brand or the loyal consumers – and he ended up buying it back!!

His words carry some real weight, then:

It’s really easy to not think long term. There are fires every day – the phone, texts – crises –production, sales, PO’s – but if we’re going to build a successful business for the long term – we have to orient ourselves that way – thus Ryne’s advice.

You can catch the full interview here: and we’re going to have Ryne back later this year to get us up to date on the continuing Sol ti story.

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